Pagopa brand architecture management
Brand management and implementation for the brand architecture of pagopa, building its contents across different online and offline touchpoints.
Agency: Apload
Project developed with: Andrea De Santis, Andrea Palma, Marina Donna, Lorena Locascio, Francesca Caroletti, Francesco Romagnuolo, Melissa Blasi, Valerio Ninu, Luis Chumpitaz, Claudio Arumi, Studio 21
Brand values development for the main brand
Infographic video for the main brand
HR value implementation for the staff
Io App explained
Photographic art direction for the new IO App website
