Client: Pepsico Zambia Agency: Dagon Media All Rights Reserved.
We utilized the brand’s sponsorship of the UEFA Champion’s League to create a competition that would see the average Zambian be flown to Milan, Italy to watch the UEFA Champions League final match.
A ‘necktie’ with competition details was attached to the plastic bottle and bottle labels used as an entry mechanic for the competition, enticing more people to purchase the product.
Sales of Pepsi across the country increased by 25%. The competition also established Pepsi as a brand that can enable people to achieve their dreams.