Client: Pepsico Zambia Agency: Dagon Media All Rights Reserved.
Strategy:
We utilized the brand’s sponsorship of the UEFA Champion’s League to create a competition that would see the average Zambian be flown to Milan, Italy to watch the UEFA Champions League final match.
A ‘necktie’ with competition details was attached to the plastic bottle and bottle labels used as an entry mechanic for the competition, enticing more people to purchase the product.
Result:
Sales of Pepsi across the country increased by 25%. The competition also established Pepsi as a brand that can enable people to achieve their dreams.
Client: Pepsico Zambia
Agency: Dagon Media
All Rights Reserved.
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/8411b4b6dcc63449a9d1a6e7_rw_1920.png?h=c301d1452ebb0840077c7c8a5ceb46f8)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/5fad061e95622ccae55f649d_rw_1920.png?h=1dd72abdda2c0748d60110e25ba1f1fc)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/8d81e8231fc661bd18eb1a92_rw_1920.png?h=a969642843b28b3c77965f5a46f1bb87)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/3409f4a94e09f8c49ad481d2_rw_1200.png?h=81952ab7aef4ce5b924efc8aef98677a)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/cb5bc115b87b52ec2799df39_rw_1920.png?h=07aaf955174b50a41e4e17bba23b24d7)