Dacia Bigster Tour
In this period, early 2025, Dacia is launching their New C-Suv Bigster, entering a new market and aiming at the B2C and B2B target. In order to let people meet the car for the first time we developed with Dacia the Bigster Experience Tour. In two weeks we visited Milan, Bologna, Rome and Bari allowing people to have this exclusive experience with the Bigster trailer across Italy.
The engagement for the activation was boosted by influencer and a VR Set for experiencing the car in the virtual world too.
For the Business target we created the Dacia Big Talks involving panels with experts about the “Think Big” philosophy which is identifying Dacia as a game changer in the automotive field.
Agency: Apload
Project developed with Andrea Palma, Andrea De Santis, Lara Mandurino, Anna Boanelli, Lucrezia Argentino, Chiara Alfiero, Michele Stazi, Francesco Romagnuolo, Fabrizio Farenga, BOTW
