My Dacia Road
This year Dacia launched the new brand in Italy and we created the My Dacia Road Experience focusing on the Duster car owners and non-owners. The aim was to reunite outdoor passionates across Italy in order to do 3 different road trips in 3 different weekends and locations and find new prospects for the Duster product. The initiative involved a successful online competition with 18000 subscriptions and a lot of happy participants.
We developed the experience, the brand, the name and the different assets which made this a full campaign involving also digital activations (including influencers), dealer activations and co-branding activities.
Client: Dacia Italia
Agency: Apload
Project developed with: Lara Mandurino, Andrea Palma, Andrea De Santis, Marina Donna, Maura Principi, Chiara Alfiero, Raffaele Fracchiolla, Claudio Arumi, Manuela Giordano, Apgrade, Studio Capta, Fabrizio Farenga, Apload Digital
Stay tuned: My Dacia Road 2023 is coming
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/88ffe49c-0452-4267-acb1-6347b5ca5857_rw_1200.gif?h=7c086e3be05df99bef39def44d479d8f)
We involved Human Safari as a famous influencer focused on travel and outdoor activities which did a road trip with the Duster and launched the first weekend of the initiative with a lot of conversions.
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/0e7f8971-b227-4c8b-abcd-23ca978372d6_rw_1920.jpg?h=0ecede4690eb531136ea037c9b37a793)
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Besides gadgets and badges we did different video reports and interviews in order to develop a story telling of the events.
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/88fdb284-d04a-4306-a380-011c4d78e856_rw_1920.jpg?h=e509a0c2b9d8a214d98525dc70c0b359)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/589a9782-a3ed-4198-bb4e-b94024fccc22_rw_1920.jpg?h=994d0706363673a021b542bdf2641027)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/b7965ec3-f5c5-4ac6-b088-934b7640c18c_rw_1920.jpg?h=1d3d75db7dbe61758308fa71a19eb0a4)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/b150e004-ef0b-4fde-9aa7-33d5f8c7cf30_rw_1920.jpg?h=f3de7e1a70016acdc258e31f8d4068c6)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/6b16df91-df4a-4973-be9d-8709e18b8b24_rw_1920.jpg?h=8eb338fd7f531f0bd611372223a3452d)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/03a23c25-80ea-43b8-9596-dfaa51923d0a_rw_1920.jpg?h=2f053a727e359ed3be28e4c5641b4175)
On the third weekend the new Duster made its appearance enjoying the journey together with the other participants.
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/0d0f24db-6c07-476a-8a3e-bac5d302b1c8_rw_1920.jpg?h=2281a8b801132c734775368d527072a2)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/d2572955-f981-4ec5-971a-fb3103869bda_rw_1920.jpg?h=a0c254a2f224e28874cfe80a54c512a8)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/56984358-0562-471b-ad56-098ff025a252_rw_1920.jpeg?h=01d296100a2d6d359a48cf64d17e43fa)
Enjoy the video recap of the 3 experiences!