The idea of “poshead” was born as a form of expression for those who do not want to belong to anything already existing and approved.
It represents the quest for novelty, the reinterpretation of history and the desire for adventure,finally celebrating the end of the existing categories and inaugurating a totally new one: the poshead.
The name was coined to express the anthropomorphic traits that the bag which, along with the glasses, assumes in the funky guise of a creature from another planet.
Agency: Becomebrand
Web development: Gruppo Creativo
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