Alpine Race Week
We brought Alpine’s Race Week to the Alpine Atelier in Milan: an intense week filled with exclusive experiences, special events and engaging activities.
The week kicked off with a shoot featuring Pierre Gasly, who took part in the production of two videos, followed by the opening of the newly renovated Atelier. The special evening welcomed an exceptional lineup of guests, including Flavio Briatore, Pierre Gasly, Franco Colapinto and Mara Sangiorgio, while Ema Stokholma’s DJ set turned the event into an unforgettable party.
Over the following days, the Atelier became a vibrant meeting point, hosting a packed programme of masterclasses, test drives as part of the ongoing Blue Tour across Italian cities, and Formula 1 viewing experiences, with live broadcasts of both qualifying sessions and the Grand Prix.
A week that brought together brand experience, entertainment and a passion for motorsport, bringing the Alpine universe to the heart of Milan.
Project developed with: Andrea Palma, Andrea De Santis, Lara Mandurino, Valentina Mosé, Claudio Arumi, Marta Lavorini, Federica Peluzzi, BOTW, Say Who
Agendy: Apload
