Strategy - Branding campaign
To further connect with people in the community, Pepsi started a grassroots football league that ran alongside the UCL competition, and would see the winning team receive $1, 000 as well as two most valuable players going to watch the UCL final.

Result
Sales of Pepsi across the country increased by 25%. The competition also established Pepsi as a brand that can enable people to achieve their dreams.

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