Pepsi YCC
Client: Pepsico Zambia Agency: Dagon Media All Rights Reserved.
Strategy - Branding campaign
To further connect with people in the community, Pepsi started a grassroots football league that ran alongside the UCL competition, and would see the winning team receive $1, 000 as well as two most valuable players going to watch the UCL final.
Result
Sales of Pepsi across the country increased by 25%. The competition also established Pepsi as a brand that can enable people to achieve their dreams.
Client: Pepsico Zambia
Agency: Dagon Media
All Rights Reserved.
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/9c4bb653-a443-441b-a0dd-bd4b1b11a7ed_rw_1920.png?h=fa37f3907890d93b23110bdf9f97e4a4)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/627e18a9ef8742f4487ee55d_rw_1200.png?h=c1d5a909512edc6dde510ef5674301ad)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/ae800abc4c05d317c05f68c6_rw_1200.png?h=ddfb21b322769fd1e46f592c6ad018fe)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/8bbe9c099653efcd2cf6f642_rw_1200.png?h=e434f89c4f00fc489af44fbe70ef5625)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/4973e1c91326696fca6ad256_rw_1200.png?h=f2aa1f75de64af9a61702fdbe387f7cc)
![](https://cdn.myportfolio.com/30741cf61e47c16a4022d711d0183b6a/b3cc36b1e497a4771d8d424f_rw_1920.png?h=f1d0dc6f32f98d69c7cc3718ce3a3bf0)