Big Valigia
We created a “Big Valigia” activation at Milan’s central station, turning a giant suitcase into a branded experience tied to the Dacia Bigster, and used influencer Giorgia Fumo to attract attention and engagement.
Project developed with Andrea Palma, Andrea De Santis, Lara Mandurino, Francesco Romagnuolo, Melissa Blasi, Marco Tocci, Allegra Iacopini, Irene Bertazza, Lucrezia Argentino, Claudio Arumi, Studio Capta, BOTW
Agency: Apload
1 min views on instagram, 3 min views on tik tok
